top of page
BMGROUP_ABOUT_US_1843485967_Large.jpeg

OUR STRATEGY

STRATEGY SOLUTION

The foundation for great work. Know your customers, your goals and how to reach them. We’re in a consumer-empowered world now. They don’t need more notifications, they need better ones. We can help​.

Marketing Strategy is Our Business

At Borderless Marketing Group, we take marketing and brand strategy seriously, and no two approaches are alike. We identify business goals, objectives, problems, challenges and define what entails a successful mission. We then fully immerse ourselves in your business and industry. From market research and audience analysis to problem identification, market differentiation, positioning and benchmarking, we go above and beyond to create a strategy that gets everyone excited.

faq_shape02.png

AREAS OF EXPERTISE

  • Omni-channel, Comprehensive Marketing Strategy

  • Digital Marketing Strategy

  • Experiential Marketing Strategy

  • Lead Generation Strategy

  • Brand Positioning and Awareness Strategy

  • Email Marketing Strategy

  • Trade Show Strategy

  • Social Media Strategy

  • SEO Strategy

  • PPC Strategy

  • Content Strategy

  • UX and UI Strategy

  • Inbound Strategy

  • Outbound Strategy

BMGROUP_Paid_Advertisement_Page1703569198_Large.jpeg
Market Analysis

Our strategic process begins with a discovery phase so we can thoroughly understand your goals and needs. A strategy gives your goals a clear footpath to follow, so whether your goal is generating qualified leads from web traffic or increasing your purchase order value, we capture that metric and integrate it into your game plan.

Once we have a keen understanding of your business, we dive into hard data, insights, and research to formulate the pillars of your strategy. We integrate a data-driven approach by tapping into informatics such as MRI data, Google Analytics, Affinity Business Insights, demographics, psychographics, and personas to create a powerful business case.

Then, we analyze the compiled data, goals, and competitive research to develop an ironclad marketing strategy that everyone can get behind. Once the strategy is finalized and ready for deployment, we employ ROI tracking methods, analytics and formulas to monitor your brand’s progress

BMGROUP_CONTENT_IS_KING_PAGE_692942245_Large.jpeg

Your Brands Most Powerful Blueprint

Whether you’re an SME or a publicly traded business, brands big and small must have a strategy in order to grow or pivot into better businesses than they were before.

BMGroup_Homepage_edited.png
about_shape02.png

CHALLENGES WE CAN HELP YOU SOLVE

  • How do we gain awareness in our new or current market?

  • I’m launching a new product. How do I get the word out? We need to generate more leads.

  • We’re losing market share to our competition.

  • How do we do a better job recruiting and retaining talent?

  • How can we structure our marketing budget to be more effective and efficient?

  • I’m launching a new service line within my business. How should I let existing and new customers know? Where do I start?

  • We are acquiring a new business. What should I do with the name, brand, and customer base?

  • How do I leverage our existing market share while updating our brand?

  • How do I leverage client insights to create sales opportunities?

  • I’m having a hard time training and educating my staff on a consistent basis. How can I solve this?

  • I need to prove marketing ROI to my company stakeholders. How can I accurately and effectively track metrics?

We custom build your strategy from the ground up with proprietary data and research. We consider strategy to be your brand’s most powerful flight plan; a captain’s log of where your brand needs to navigate to in order to be successful. Our primary focus is to create a full-scale strategy that gives you the tools and blueprint to achieve your goals while giving your user the best possible impression of your company.

KEY CORNERSTONES

  • Short-term and long-term business goals

  • Key business objectives

  • Key performance indicators (KPIs)

  • Marketing and advertising KPIs

  • Your brand’s origin story

  • Your competitive advantage

  • How you define success

istockphoto-820889114-612x612.jpeg
bottom of page